Organisation: Cholayil

Position: Manager Trade Marketing

Department: Marketing

Location: Mumbai

Experience: 6 – 9 Years

Salary: INR 6,00,000 – 9,00,000 PA

Job Description:

  • Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.
  • Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
  • Develop Consumer promotions in collaboration with Brand Manager and Sales Manager and support Market executions.
  • Create and maintain trade calendar of activities working with both the Sales & Marketing team.
  • Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed.
  • To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand / Category presence.
  • Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity.
  • Work closely with the Sales & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets.
  • Report sales needs and field intelligence to commercial / marketing teams
  • Analyze brand sell through results by channel and make recommendations to increase results.
  • Manage budget and ROI for his/her specific Trade Marketing activities

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