Overview

Organisation: Cholayil

Position: Marketing Executive

Department: Marketing

Location: Chennai

Qualification: PG specialization in Marketing

Experience: 2 – 4 Years

Salary: INR 3,00,000 – 4,00,000 PA

Job Description:

  • Developing marketing strategies and executing them through powerful Marketing communications campaigns (ATL/BTL/Marketing Collaterals etc )
  • Developing and executing marketing programs to promote the company’s brand and Product category.
  • Working with Advertising Agencies, Packaging Design Agencies, Website, Digital, BTL Agencies and PR Firms
  • Enforcing brand marketing guidelines and creating advertisements to drive profitable sales, brand growth and loyalty for a number of business areas.
  • Should responsible for conducting Road shows in line with market & Cholayil expectations.
  • Will be responsible for tailoring campaigns/activation & put in place correct systems and processes for smooth execution.
  • Responsible for effective promotional activities, product awareness for growth & profitability in international markets
  • Market & Competitive Intelligence: Keep abreast of industry trends and market influencers in the International Market,
  • Know our target audience, their behavior and buying criteria, be an expert on the competition and how to win against them.

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