Position: PPC Specialist
Department: Digital Marketing
Experience: 2-3 Years
- As a PPC specialist, you also need to optimize campaigns to increase the effectiveness.
- Having good math and analytical skills
- Ability to keep their campaigns within specified budgets. You should also be capable of seeing numerical trends within the paid search accounts.
- Showing initiative: To come up with the new ideas and implement them
- Need to be self-starters and go-getters with extremely high enery
- A creative thinker: There is a constant need to come up with new and innovative ideas for their accounts and campaigns.
- Manage multiple campaigns & optimizing campaigns
- From keyword research to optimizing your campaign, you will need to create and manage successful campaigns.
- Make bidding strategies
- Landing page creation
- Testing and Optimization
- Reporting to the client
- 2 to 3 years of extensive PPC management
- Google Adwords Qualified Individual
- Google Analytics Qualified Individual
- Microsoft adCenter accreditation (optional)
- Good computer literacy, including knowledge of Microsoft Excel and PowerPoint platforms